Shelly's Jewels
Give Us A Call: 732-870-2120 | 605 2nd Ave, Long Branch, NJ 07740
Give Her Something That Will Take Her Breath Away!

About Us

Shelly's Jewels has been locally owned and operated by Rashelle "Shelly" Ryant since its inception. After moving from Paramus, NJ over 15 years ago, we started as a booth on Ocean Avenue in West End, NJ. We then moved to a bigger booth on Brighton Ave, until we finally built up a large enough reputation and inventory to open up our own store at 55 Brighton Avenue.
We were there for over 5 years until the unexpected happened: in February 2012, a large and devastating fire burned down more than 50% of the block. As terrible and difficult of a time as this was, Shelly's Jewels did not give up. We reopened that July in a bigger and better location nearby on 2nd Ave, where we remain until this day.

Our Mission

Our mission here at Shelly's Jewels, is to provide all of our customers with the finest experience one can expect from a jeweler. In over 20 years, we have built our reputation on honesty and fairness when dealing with any of our customers. Whether you stop in to buy something new or sell us something old, the value and education you receive from us comes standard to all.