Shelly's Jewels
Give Us A Call: 732-870-2120 | 605 2nd Ave, Long Branch, NJ 07740
Give Her Something That Will Take Her Breath Away!

Quality Jewelry Services in Long Branch, NJ

Our owner, Shelly, has been in the jewelry business since the 80's. Her father, Eli, was in the jewelry making, jewelry manufacturing, and retail jewelry business nearly his entire life. Shelly's expertise goes way beyond what you would find at a jewelry store anywhere else. She has been buying gold diamonds, and other semi-precious gemstones for over 20 years, and engaged in jewelry sales and jewelry design, for just as long. Our expertise and experience make Shelly's Jewels your favorite stop for diamond engagement rings in Long Branch, NJ.

Excellent Jewelry Selection

At Shelly's Jewels, we carry a wide variety of Gold, White Gold, Platinum, Silver, Diamond, Emerald, Sapphire, Precious Gemstone, and even Fashion Jewelry. So whether you are on a large or a small budget, for your next jewelry purchase, Shelly's Jewels has what you want.

Unwanted Jewelry?

Shelly's Jewels pays the highest price for any unwanted jewelry, or other precious metals. We offer free estimates to purchase all of your 14kt, 18kt, 22kt, yellow gold, white gold, platinum and silver. Whether it is broken jewelry silverware, flatware, dishes, candlesticks, Silver Judaica, coins, bullion, or anything else that you may have, Shelly's Jewels wants it. We will also pay top dollar for diamonds and other gemstones, and even some fashion jewelry and costume jewelry.

Custom Design

At Shelly's Jewels, we pride our self in custom design jewelry. With access to a seemingly endless inventory of GIA certified Diamonds, colored stones, gold, silver, and platinum mountings, we can customize that very special piece for you. From start to finish, our customers enjoy being a part of every step of the process. We also enjoy using your old jewelry to make a new and redesigned piece that will last you for years to come.
Active Service & Veteran Discount: Free watch batteries for active service members and veterans. Visit store or call 732-870-2120 for details.
Shelly's Jewels's experience goes a long way. Do not be afraid to ask us anything. We are here to teach and educate you, and answer any questions you may have. We also offer appraisals on jewelry for insurance purposes. Call 732-870-2120 or visit us today!